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According to Salesforce, “Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface.
Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas.
Social Studio is made up of the following components: Publish, Engage, and Analyze.
- Publish – Enables you to create and publish content, at scale, across channels, and in near real time.
- Engage – Engage allows Community Managers to moderate and join conversations started with the content created using Publish. With controls for classification and workflow, Engage can manage any scale of social engagement enabling more complex use cases such as Social Customer Service and lead generation.
- Analyze – Allows discussion monitoring from owned social accounts and broader social news. Create custom dashboards to monitor multiple social accounts and Topic Profiles. Dashboards can be printed as a PDF for hardcopy records and sharing.”
According to Salesforce, social data are acquired legitimately, appropriately and securely. All sources are accessed in compliance with the social media source’s terms and conditions and user agreements established. The data collected are secure and adhere to Salesforce TRUST standards to all sources and customer records (www.marketingcloud.com).