Salesforce Marketing Cloud’s Social Studio is the industry-leading product in terms of breadth and depth for analysis of social media coverage. Conversations from nearly 1 billion social media sources are aggregated each day, with an estimated 5 million new sources being pulled from each week.
Social Studio allows researchers access to an archive of 220+ billion social media posts dating back to 2008. This rich archive allows for reporting of insights, compilation of trends and data-driven analysis. The data set coverage includes public posts on various social media networks, including:
- Brand pages, groups and users on Facebook
- Millions of Blogs
- 450+ video and image sharing sites such as YouTube, Vimeo & Flickr
- 1 million+ forums and discussion boards
- Sina Weibo
- Tencent Weibo
- Google+
- 100,000+ online mainstream news outlets
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