The College of Communication & Information at the University of Tennessee is the only university facility in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.

The ABSMCC is powered by Salesforce Marketing Cloud technology and provides the College of Communication & Information faculty, staff and students access to the same leading technology that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.